Physically gifted and tactically sharp, Hugo Ekitike excites, but comes with risk, rawness and a huge price tag, writes Dylan Johnson.
Newcastle United’s pursuit of Ekitike has reached a critical point. The club has made an offer of more than £70-million for the Eintracht Frankfurt striker, who is valued closer to €100-million. It’s a bold move, but one that comes with significant uncertainty.
Ekitike has long been on Newcastle’s radar. They attempted to sign him twice in 2022 and are once again pushing hard, despite the price. At 23, he fits the mould of a forward with massive upside, tall, rangy, technical, and physically dominant in moments. His profile shares similarities with Alexander Isak, but unlike the Swede, Ekitike has yet to prove himself consistently over several seasons.
🚨🆕 Newcastle have made significant progress in talks with Hugo #Ekitike. It’s advanced.
Frankfurt are expecting a second offer from Newcastle. #NUFC@SkySportDE 🇫🇷 pic.twitter.com/MNk0r0uLyg
— Florian Plettenberg (@Plettigoal) July 16, 2025
Last season, he scored 22 goals and provided 12 assists in all competitions, helping Frankfurt qualify for the Champions League. He carried the attack in transition, operating as the focal point in one of Europe’s most effective counter-attacking teams. His ball-carrying, close control and directness make him difficult to defend when he gathers speed, and he often chooses aggressive routes towards goal. But while his physical tools are impressive, his finishing and decision-making remain inconsistent.
Ekitike presses aggressively and is one of the most disruptive forwards in Europe without the ball. His defensive contribution is significant, tracking back, covering passing lanes and committing to duels. His energy and anticipation suit the way Newcastle want to play under Eddie Howe.
Creatively, Ekitike is underrated. He drops into deeper areas and uses his technique to connect play, often favouring short combinations or using the outside of his foot to release teammates. His understanding with Omar Marmoush last season showed what he can offer in dynamic attacking partnerships.
There’s also aerial promise. He competes well in the box, attacks crosses and has the frame to evolve into a consistent target. But this, like much of his game, remains under development.
At close to €100-million, Newcastle would be paying for potential. Ekitike’s ceiling is high, but there is no guarantee he will hit it. Without a large sample of elite output, the deal carries risk, especially if it coincides with the departure of Isak, who has already delivered at Premier League level.
The talent is there. Whether it translates at the top end remains to be seen.
Photo: Sebastian El-Saqqa – firo sportphoto/Getty Images